Your logo is probably the most important part of your brand. If you have any budget at all, spend it on this. However, a lot of people just don't have the money when they are first figuring out their business. If you absolutely must do a DIY option (ahem, until you've saved up enough to …
How to Create Your Visual Identity
There are many reasons that I became a graphic designer. One of the ways that I knew that I wanted to be a designer, was that I was obsessed with making all of my correspondence look like it was specific to me. That meant that I'd use the same font, similar note-taking style (hello, colour …
The Files to Expect From Your Designer
When you hire a designer to build you a logo, design your soon-to-be-bestselling book or design and code your website, it's hard to know what you'll end up with, in the tangible sense, at the end of your project. You're going to (hopefully) get a great design, but what will you actually, physically get? As …
Kate Moore Hermes 